With a good level of influence and engaged customers, social media tools like WeChat can be more transformative for a B2B company than a B2C company. B2B users have a more targeted customer base, a higher average price point, and - most crucially - a customer decision funnel that is heavily influenced by reputation. WeChat can be the cornerstone of branding activities and be quite potent for lead generation. Well, I hate to debunk such a popular myth, but this one has more holes in it than Swiss cheese. Some people believe that WeChat doesn’t work for B2B marketing or that a B2B account has to be boring. Hack through the dense foliage of B2B WeChat marketing After taking charge of Wiredcraft’s WeChat account ( our ID is wiredcraft, btw!), I started to explore a more customized WeChat strategy for a particular user, the B2B company. It’s really packed, there’s a lot of noise, you can’t really see where you’re going, and you’d better know what you’re doing if you want survive.īefore joining Wiredcraft, I operated a few official WeChat accounts for different B2C companies in design, IT, events, and food and beverage. Marketing with WeChat is a lot like making a trek through the jungle, as I’ve found several times over in my experience.
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